AGL Yamada Dojo is pleased to announce our call for participants for "Jobs TO Be Done" Ideathon, one of Open Dojo menu by having cooperation from NEC, a leading Japanese IT company, Japan Innovation Network, and Learning Entrepreneurship Lab. Participants to be will be not only for the students like you but also around 10 young executives from NEC.
In the Jobs To Be Done Ideathon, first of all, students will learn the basic idea of "Jobs To Be Done", and then work on some exercises so that the students can use this ideation methodology from tomorrow. In the exercise, whose theme will be announced on site, the students will be divided in to several groups and try to explore and create new ideas to solve the "Jobs" of the customers by brainstorming sessions. Among those ideas, promising future business ideas may be created.
Jobs To Be Done Ideathon Outline
The First Round
Date and time ：16/Oct/2015(Fri) 18:00-21:00
Venue：O-okayama S4-422
The 2nd Round
Date and time：2/Nov/2015(Mon) 18:00-21:00
Venue：Japan Innovation Network Headquarters (Imperial Hotel Tower, Hibiya)
Class size：
up to 20 students on each round（further 10 young executives will join the ideathon from NEC）
（Note：The students who can join both round will have priority）
Due date for application：30/Sep/2015
As soon as it reached the capacity (Accepted until the day before as long as there are vacant)
The theme for the first round of the ideathon is about jobs for consumer while the one for the second round is about jobs for institutions/organizations. Jobs for consumers means the ones consumers have in their daily life such as "need to carry many books (solved by Kindle)" and "want to eliminate the book finished reading(solved by Bookoff)". Jobs for institutions/organizations means the ones they have in their professional life such as "need to manage the schedule of teams(solved by Cybouze)" and "want to know the latest new medicines(solved by M3)".
Apply to ：
Academy for Global Leadership
Prof. Keisuke Yamada
tel: 03-5734-2323
email: yamada.k.be@m.titech.ac.jp
＜About "Jobs To Be Done"＞
Why the people buy "products"? For the purpose of getting jobs to be done. In order to get their jobs to be done, "products" are "hired". "Jobs to be done" is the powerful model to clarify customer's' needs invented by Clayton M. Christensen, author of The Innovator's Dilemma.
Any kind of products and/or services should be used for getting jobs to be done for the customers. In case of a drill, for example, it is used for digging a hole. LINE, on-line chat service for smart phone, get done the job of "communicate on-line with other persons using smartphone", and Facebook should solve the issue of "keeping connection with friends and colleagues". "Milkshake", Christensen often use this example, should be hired not only for filling empty stomach, but also for solving the issues of filling time of boring daily long commute drive. If you can get deeper understanding on customers what are their jobs to be done relating to the products/services, you will also be able to make strategic plan for increasing revenue.
This "Jobs To Be Done" model should be used not only for understanding customers' real needs but also for generating and creating new ideas for new products and/or services. By paying attention on the Jobs that customers want to get done in their daily life, idea for helping them get their jobs to be done will lead to your great new business.
Facilitator：
Hiro Nishiguchi
Executive Managing Director
Japan Innovation Network
http://ji-network.org/
Mr. HIRO Nishiguchi is Executive Managing Director of a non-profit innovation platform organization, Japan Innovation Network, which he created with government research committee members.
Prior to his current position, he was Executive Managing Director of Innovation Network Corporation of Japan (INCJ), which is a quasi-government investment fund with $20 billion investment capacity to foster innovation among Japanese corporations.
Prior to INCJ, he was Worldwide Partner and Region Head of Global M&A Consulting of Mercer. He has worked with many global players on major M&A transactions including cross-border M&A.
Before Mercer, he worked with the World Bank Group in Washington DC and Long-Term Credit Bank of Japan in the US and Japan. His major publications are `Successful M&A Organization and People Integration Strategy` by Nikkei Newspaper Publishing and `Practical guide for HR Due Diligence` by Chuo Keizai.
He received MBA from Kellogg School of Management at Northwestern University and a bachelor degree from Sophia University in Tokyo. He has visited more than 30 countries and lived and worked in Chicago and Washington DC from 1992 to 2001. He enjoys ocean activities including scuba-diving and sailing.
Mentor:
Takashi Tsutsumi（Picture: Left)
Founding Partner
Learning Enrepreneur's Lab
http://www.le-lab.jp/
Takashi has been a venture capitalist last fifteen years incubating and investing in startups in Japan. Prior to that, he worked for a integrated trading company in which he built several new businesses by collaborating with high-tech startups in California. He has BSEE from Tokyo University of Science and MBA from McGill University
Masato Iino（Picture: Right)
Founding Partner http://www.le-lab.jp/
Masato Iino has been entrepreneur and investor last twenty years. Prior to that he worked for Industrial Bank of Japan and GE engaging deliberative trading and private equity investment. He has LL.B from Tokyo University and MBA from Harvard.
